{"product_id":"sst-puring","title":"SST Puring","description":"\u003ch2\u003eWhat is SST PURE?\u003c\/h2\u003e\n\u003cp\u003eThe SST PURE Shaft Alignment System analyses the structure of a golf shaft and identifies its most stable bending plane, or Neutral-Axis. When assembled in the clubhead in this SST PUREd orientation, the result is improved consistency from club to club.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGolf Shaft Manufacturing: The Inconsistent Reality\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe manufacturing of golf shafts, even with modern technology, remains an imperfect science. Shafts are never perfectly round or even, with tiny imperfections affecting their bend and twist during a swing. This leads to shafts that don’t consistently perform as stated. The problem worsens when \"identical\" shafts have vastly different performance parameters, causing inconsistent results across (particularly noticeable in iron gapping).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSST PURE Shaft Analysis: The Solution\u003cbr\u003e\u003c\/strong\u003eGolf shafts are not perfectly straight or round, and irregularities in their structure cause off-line bending and twisting during a golf swing, leading to increased shot dispersion and inconsistent performance. SST PURE shaft analysis can mitigate these imperfections by identifying the shaft's stiffest and most stable axis (the \"Neutral Plane\") and aligning the club shaft into the hosel on this plane. This minimizes the effects of inconsistent manufacturing, improving distance, tightening dispersion, and boosting consistency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of SST PURE\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eTesting shows that having your shaft SST PUREd can add up to 15 yards off the tee and tighten dispersion by almost seven yards. A SST PUREd shaft, aligned on its most stable plane, keeps the club head squarer for improved accuracy. It also promotes looser and faster muscles, generating extra distance off the tee. Additionally, clubs feel softer with pured shafts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdd SST PURE to your GolfBox built shaft for improved performance and consistency.\u003c\/strong\u003e\u003c\/p\u003e\n                     \u003c!-- snippet location product_description --\u003e","brand":"GolfBox Custom","offers":[{"title":"Default Title","offer_id":44356978802739,"sku":"SST PURING","price":48.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/6309\/6883\/files\/BC-Product-SST-Pure-Logo__94126.1716784213.jpg?v=1780004269","url":"https:\/\/golfmaker.store\/products\/sst-puring","provider":"GolfMaker","version":"1.0","type":"link"}